Since 1967
Brands that move LATAM
Brands that move LATAM
Since 1967
About
Grupo Deportiva is a multi-brand company focused on sports, fashion, lifestyle and retail across Latin America.
Founded in 1967, we bring nearly six decades of experience developing, marketing, distributing and building leading international and owned brands.
Today our ecosystem combines regional distribution, retail operations, product development and brand building — allowing us to grow brands through every stage of their journey.
Our Purpose
We build brands and experiences that inspire movement, self-expression and lifestyle.
To build Latin America's most influential sports, fashion and lifestyle ecosystem.
Core Values
Business Units
Sports, Active & Lifestyle
Develops, distributes and grows sports and active lifestyle brands across Latin America, combining product development, brand building, wholesale distribution and retail operations through a network of 1,000+ doors.
Footwear Development & Distribution
Specializes in footwear development from concept and design through sourcing, production and regional commercialization.
Fashion & Lifestyle
Develop and grow premium fashion brands through an integrated model that combines retail, wholesale and brand management — creating elevated consumer experiences across Latin America.
Our Brands
Our Expertise
We operate across every stage of a brand's journey in LATAM — not just one link in the chain.
From concept to finished product — design, sourcing and manufacturing capabilities that allow brands to scale across categories and markets.
Regional positioning and storytelling designed for LATAM audiences while protecting each brand's global DNA.
Market-specific campaigns, partnerships, media and promotional strategies that build long-term brand equity.
End-to-end regional logistics connecting brands with more than 1,000 wholesale doors across Latin America.
Full retail operations — from store development and inventory to training, merchandising and sales.
Consistent in-store execution across markets, translating global brand standards into compelling retail experiences.
Nearly six decades of relationships with athletes, federations, teams, retailers and partners across the region.
Market access isn't bought.
It's earned.
Since 1967
Colón Free Trade Zone
At the heart of our regional operation is more than 250,000 sq ft of warehouse capacity inside the Colón Free Trade Zone — one of the Americas' most important logistics and commercial hubs.
A centralized distribution point connecting 21 markets across Central America, the Caribbean and South America.
A logistics and customs environment designed to facilitate efficient regional trade and product movement.
250,000+ sq ft of warehouse capacity designed to support high-volume regional distribution.
This combination — location, fiscal advantage and capacity — is what makes Grupo Deportiva a true strategic partner.
Partners
The retailers, department stores and specialty chains that carry our brands across Latin America and the Caribbean.
Regional Footprint
A commercial footprint spanning Central America, South America and the Caribbean.
Colón Free Trade Zone 250,000+ sq ft · 21 markets
Barrio Norte, Calle 3 & 4, Block 14
Colón Free Zone
Colón, Republic of Panama
